Want to create an interactive transcript for this episode?
Podcast: Superlative
Episode: SUPERLATIVE: WHAT IT REALLY MEANS TO BUILD YOUR BRAND WITH PETER CHO
Description: This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host and aBlogtoWatch Founder Ariel Adams is joined by Peter Cho, the Creative Director and Co-Owner of Jack Mason Watches. The two start the show trying to define the company and brand, and also why so many successful brands today are actually names of people. Ariel and Peter dive into what it takes from a design standpoint to create something truly original, and how the gap between the last generation of watch designers and the new designers today could b...