Want to create an interactive transcript for this episode?
Podcast: Superlative
Episode: SUPERLATIVE: BEING A MAINSTREAM BRAND NAME TODAY WITH STEPHANE WASER - MANAGING DIRECTOR OF MAURICE LACROIX WATCHES
Description: This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Stephane Waser, the Managing Director at Maurice Lacroix Watches. They start the show talking about the nostalgia of the brand for Ariel, Stephane reflects on Maurice Lacroix’s brand history, and what its like being a part of a brand that is a mainstream name. The two dive deep into industry subjects like market research, how you gauge current demand, and create a a new demand for a new product. Ariel asks Stephane ab...