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Podcast: Superlative
Episode: SUPERLATIVE: WATCH DESIGN TOOLS, MODERN WATCHES, AND….GARDEN GNOMES? WITH MARTIN FREI - CO-FOUNDER/ LEAD DESIGNER OF URWERK WATCHES
Description: This is Superlative: A Podcast about watches, the people behind them, and the worlds that inspire them. This week our host Ariel Adams is joined by Martin Frei, the Co-Founder and Lead Designer at Urwerk Watches. They start the show talking about how Martin has created and designed some of these tools that are used in watch design, why he became a designer, and some problems in modern watch design today. Ariel asks what is the “goal” when it comes to design for Martin, and if he considers himself a futuristic watch designer. They talk about if Martin utilizes computer aide...