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Podcast: JAYSON WALLER UNLEASHED
Episode: #UnderdogBites: How to Build a Brand (Not Just a Business)
Description: Many confuse the difference between a business and a brand A business is your foundation, your product and the services you offer. It's what your business model is made for. Before you create a brand, you need a business as the starting point! A brand is an emotional connection to that business! It's the personality behind the business that you are promoting to your audience to get them intrigued in what you are selling or offering. DO NOT RUSH YOUR BRANDING! Building a brand also does NOT happen overnight. This takes TIME! The m...