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Podcast: Better Known
Episode: Johnnie Boden
Description: Johnnie Boden, the founder of Boden, discusses with Ivan six things which he thinks should be better known.
Johnnie Boden founded Boden in 1991 with eight menswear products, sold through a catalogue hand-drawn on his kitchen table. As ambitious as he was, he couldn't have imagined that the fashion line bearing his name would become a multi-million-pound global business producing a huge range of clothes for every member of the family.
The success of the business - which last year chalked up 2.5 million customers worldwide and sales of over £350 million - is all the more impressive g...