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Podcast: Keep Optimising
Episode: Customer Retention: How Subscription Attracts & Retains More Customers with Matthew Holman, Subscription Prescription
Description: Matthew Holman runs Subscription Prescription and is obsessed with getting subscription eCommerce right. Helping brands via his newsletter, podcast and fractional subscription leadership consulting.  In this episode, we discuss: The #1 mistake brands make when setting up subscriptions (and how to fix it!) Why offering a free gift beats discounts for keeping subscribers longer The crucial 14-day window that makes or breaks customer retention How to turn your best customers into super fans who buy more and refer others!  Dive in: [05:12] Subscription isn't just retention. [08:35] Subscription strategy debate. <...