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Podcast: Tech Marketing Trends
Episode: Perception Economics – How businesses can shape customer perception to drive success - Shira Abel
Description: Curious about how your business can shape customer perception to drive success?
In this week’s episode of Tech Marketing Trends, we explore this topic with our guest, Shira Abel—a keynote speaker, CEO of Hunter & Bard, and creator of The Perception Formula. Shira has collaborated with companies like Siemens, Allianz, and Samsung, and she shares insights on how understanding perception economics can give companies a competitive edge in marketing, sales, and team collaboration.
In this episode, we discuss:
What perception economics is and why it matters: The concept that how a brand is perc...