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Podcast: Better Call Paul
Episode: 410. Ross Benes, Marketing Analyst and Author
Description: This week, Paul interviews Ross Benes who is an author, journalist and analyst for eMarketer. Ross discusses his upcoming book, 1999, and how it was a such a pivotal year for today’s culture (reality TV, Netflix’s launch). In addition, Ross discusses how streamers have embraced advertising tiers and whether skinny bundles will stem the tide of declining linear television subscriptions. Learn more about your ad choices. Visit megaphone.fm/adchoices