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Podcast: Today In History with The Retrospectors
Episode: The Real Captain Birdseye
Description: Birdseye Frosted Foods launched its first range of flash-frozen foods at a ‘test kitchen’ in Springfield, Massachusetts on 6th March, 1930 - and at the helm was Clarence ‘Bob’ Birdseye, an American entrepreneur of great ambition and insight.Like Captain Birdseye, the bearded, fictional mascot of the brand dreamt up for the British market, Bob had scoured the seven seas looking for innovative approaches to food preservation - a search that led him to the Inuit people of Labrador, Canada and their methods of fast-freezing fresh fish. This discovery led to a patent which eventually netted Birdseye a cool $22...