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Podcast: The Twelfth House
Episode: The reason people don't see you (and how to fix it)
Description: This week, we’re talking about the difference between being seen and being SEEN.The uncomfortable truth? People don't notice you because you're doing most things exactly the same way as everyone else.We observe what seems to be working for others, frantically study their "method," and replicate it with the precision of someone following IKEA instructions — except we're building our entire lives and businesses this way.And, listen, this isn't necessarily a bad strategy. But if you want people to see you, to acknowledge you, to recognize you… you’ve gotta st...