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Podcast: App Marketing by App Masters
Episode: Acquiring Apps as a Growth Strategy
Description: With app marketing costs continually increasing, how can app developers continue to grow at a capital efficient rate?Â
Today's guest is the CMO at Reflectly, Darius Moravcik.
He shares how Reflectly started to be more aggressive with acquisitions and how it's been working out very well for the company. You will discover how they select apps and how they are using the newly acquired apps
Topics Covered:
01:40 - Why Reflectly shifted to acquiring apps vs finding new marketing channels
03:57 - What criteria they are looking for in their acquisitions
05:43 - How they a...