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Podcast: Thought Behind Things
Episode: From Pakistan to the World: How BAT is Revolutionizing the Tobacco Industry Ft Johan Vandermeulen | TBT 432
Description: Guest Introduction: Joining us today is Johan Vandermeulen, a distinguished leader who rose from Marketing Trainee to Chief Operating Officer at BAT. Starting in 1992, he progressed through key marketing and management roles across Belgium, Turkey, and Russia, notably leading the $1.72 billion acquisition of Tekel. His tenure as Global Brand Director revitalized the Kent brand, including the launch of Kent Nanotek. His 2014 appointment to the Management Board, and subsequent promotion to COO in 2023, underscores his strategic vision and commitment to BAT's A Better Tomorrow™ vision. Holding Masters and MBA degrees from the University of Leuven, Johan combines academic ex...