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Podcast: Breaking Walls: The Podcast on the History of American Network Radio Broadcasting
Episode: BW - EP159—009: NYC In January 1956 With Johnny Dollar—The End Of Johnny Dollar
Description: Support Breaking Walls at https://www.patreon.com/thewallbreakers
Despite a loyal audience, by January of 1956 it was clear that Yours Truly Johnny Dollar was failing to attract any kind of national sponsorship. The road to would have been difficult. Airing at 8:15PM weeknights on CBS radio, it was up against CBS’s own TV schedule, with Burns and Allen broadcast at 8PM eastern time on Mondays, The Phil Silvers Show on Tuesdays, Arthur Godfrey on Wednesdays, The Bob Cummings Show on Thursdays, and Mama on Fridays.
The serial format was great for character development, but it also meant audiences ne...