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Podcast: Breaking Walls: The Podcast on the History of American Network Radio Broadcasting
Episode: BW - EP151: Jack Benny's Famous Slump (1944)
Description: In Breaking Walls episode 151 it’s the spring of 1944 and Jack Benny’s sponsor, General Foods, thinks he’s in a slump. Benny got mad and it changed the broadcasting landscape forever. Tonight, we’ll find out how and why.
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Highlights:
• Benny's Early Radio Career in the 1930s and Ratings Peak
• Early Problems with General Foods
• Dennis Day Leaves for World War II
• Jack Fires General Foods, Signs with American Tobacco
• Dick Haymes Replaces Dennis Day as Singer
• The Importance of Benny’s Supporting Cast
• Jack’s Split Personality
• Danny Kaye Guest Stars To Play Jack in A Movie
• The Last General Foods Sponsored Show
• Looking Ahead...