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Podcast: Breaking Walls: The Podcast on the History of American Network Radio Broadcasting
Episode: BW - EP143—001: September 1957—The Man From Tomorrow
Description: August, 1957.
We’re driving east on Route 50 from West Sacramento in a 1957 Ford Skyliner. The convertible costs roughly three-thousand dollars, has a Y-block Thunderbird V-8 engine and two-hundred-twelve horsepower.
It’s got something else too: car radios have become Standard. U.S. Radio Magazine will soon state that fifty-five percent of all peak listening came from cars. Auto-rating measurements are underway, but still ineffective.
Radio stations are having a good year. Sixty percent of National stations expect their total revenue to grow. Total radio revenue is expected to increase three percent year-over-year. A median station in 1957 is expected to make near...