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Podcast: Building your LeaderBrand - Personal Branding, Digital Marketing, Sales, Leadership & Linkedin for Expert Business Owners & Executives.
Episode: Write Your Way to Premium Clients: The Minimalist Approach to Book-Based Marketing, with Anita Henderson
Description: In this episode, I had the pleasure of speaking with Anita Henderson, known as "The Author's Midwife," who coaches entrepreneurs and C-suite executives to write, publish, and leverage books as powerful marketing tools.As business owners, we often hear about writing a book but struggle with actually completing one. Whether it's feeling overwhelmed by the process or battling imposter syndrome, many of us keep our book ideas tucked away for years. Anita shared how her clients typically spend 9-12 months crafting their books—far from the "write a book in a weekend" myth—and how a well-crafted book...