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Podcast: Superlative
Episode: BUILDING A LEGACY: AN INTRODUCTION TO RZE WATCHES WITH HUIY TANG
Description: This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by Huiy Tang, co-founder of RZE Watches. Ariel and Huiy dive right in and discuss the evolution of RZE from a product-focused brand to one that emphasizes storytelling and brand identity. Huiy shares his insights on the importance of creating a legacy, engaging with first-time customers, and the challenges of balancing product quality with brand perception in today’s market. They also touch on innovative branding strategies and how the team's creative efforts focus on targeting a broader market beyond watch enthusiasts. Throughout their conversation, Hu...