Want to create an interactive transcript for this episode?
Podcast: The Modern Therapist's Survival Guide with Curt Widhalm and Katie Vernoy
Episode: Stop Wasting Your Time on Awareness Campaigns
Description: Stop Wasting Your Time on Awareness CampaignsCurt and Katie chat about the limitations of performative awareness campaigns and the need for action-oriented advocacy. Inspired by the article Stop Raising Awareness Already by Ann Christiano and Annie Niemand, they critique viral campaigns like Kony 2012 and the CDC’s zombie apocalypse campaign, highlighting the importance of targeting the right audiences, crafting compelling messages, and developing a theory of change. Transcripts for this episode will be available at mtsgpodcast.com!In this podcast episode we talk about the limitations of awareness campaignsCurt and...