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Podcast: Today In History with The Retrospectors
Episode: Birth of the Book Club
Description: The ‘Book of the Month Club’ was first launched, on March 10th, 1926. Its inaugural selection, ‘Lolly Willowes’ by feminist Bloomsbury author Sylvia Townsend Warner, underscores the transformative power that such clubs would go on to have (via celebrity endorsements such as Oprah and Richard & Judy): Warner leveraged her selection as a springboard for wider literary recognition in the United States.The visionary behind the Book of the Month Club, Harry Sherman, recognised the untapped potential of marketing literature to broader audiences. Leveraging his marketing acumen and passion for reading, Sherman...