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Podcast: Gym Heroes
Episode: Value Positioning will Transform your Fitness Studio w/ Zachary Colman
Description: We think of brands as something to be developed for corporations or even nonprofits. But have you ever thought of branding as something that develops you?Today's hero is Zachary Colman, a branding and design expert for fitness businesses. Through the lens of value positioning, Zach walks us through the process of building an authentic brand -- a brand that represents your values, not a brand that changes your priorities.And finally, he reveals how to build a likeminded community around your brand.This episode is brought to you by Gymdesk, the easiest...