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Podcast: Using the Whole Whale - A Nonprofit Podcast
Episode: Nonprofits Are Losing Web Traffic. AI Search Is To Blame (news)
Description: In this episode, we focus on declining nonprofit website traffic due to AI search tools. Key points include:
Nonprofit website traffic is declining as AI tools like ChatGPT and Google's AI overviews reduce the need for users to visit original content sources.
Major content creators like HubSpot have lost up to 80% of their traffic due to these changes.
We recommend:
Adjusting traffic expectations (considering "break-even" the new growth)
Focusing on conversion rate optimization
Creating original research and data that AI can't replicate
Using Google Search Console to identify which content triggers AI results
Additional stories covered:
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