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Podcast: Designed for the Creative Mind™
Episode: 129. The Rule of 26 with Michael Buzinski
Description: In this episode of Design for the Creative Mind, I had the pleasure of speaking with Michael Buzinski, affectionately known as Buzz, a US Air Force veteran, serial entrepreneur, international speaker, and best-selling author. Buzz shared his expertise on digital marketing for small businesses, particularly focusing on his innovative Rule of 26, which aims to double a company's revenue by increasing three key performance indicators (KPIs) by 26%. Buzz explained that during the pandemic, he recognized the need for a simplified marketing approach to help small and micro-businesses, like interior designers, thrive. He identified three KPIs that d...