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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP280: The AI Workspace For Product Catalogues - How Emfas Automates Quality Improvements & Solves Data Challenges
Description: James Gurd and Paul Rogers discuss the challenges of product data quality in ecommerce with Vidar Trojenborg, co-founder of Emfas.Vidar has a lot of experience building ecommerce tech stacks to improve and manage product data, having previously held the role of Head of Data & Technology at ASKET.In the po dcast, we explore how AI can automate product data management, improve catalog quality, and bridge the gap between product and ecommerce teams. Vidar shares insights on the importance of context-aware AI, the role of guidelines in maintaining brand integrity, and the future...