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Podcast: POWERS
Episode: #380 - Paul Hedrick - Founder @ Tecovas - How Tecovas Became A Western Wear Empire
Description: Paul Hedrick is the Founder of Tecovas, the leading high-quality western footwear, apparel, and accessories brand. In today’s episode, we discuss:- the origins of Tecovas and early founding stories,- what it takes to build an incredible brand- Tecovas’ retail “moat” - radical hospitality- how they managed through COVID- and moreAs Executive Chairman, Paul works with the Tecovas board and executive team on brand, product, and marketplace strategy so that Tecovas f...