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Podcast: Find My Catalyst Podcast
Episode: The Perception Formula: How to Build Trust and Influence with Shira Abel
Description: Shira Abel is a marketing and sales expert with over 25 years of experience, having built a seven-figure agency specializing in account-based marketing (ABM). She is the creator of the Perception Formula, a framework that helps people understand trust, communication, and decision-making in business and relationships. Shira's expertise spans startups, team dynamics, and behavioral economics, making her a powerful speaker and consultant. Key Quotes: "Trust isn't just about intent—it's about understanding how someone thinks." "If your business relies on manipulation, it won't last—trust builds long-term success." "The golden rule isn't enough; you need to adapt to how othe...