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Podcast: Insider Interviews: Media and Marketing Pros
Episode: Blueprints for Startup Success from CEO Mack McKelvey
Description: Mack McKelvey, Founder and CEO of SalientMG, joins me to explain why “being uncomfortable” has been a great recipe for success throughout her award-winning career in tech and marketing.
With remarkable candor, Mack reveals how disruption propelled her from big tech brands like Lucent, Verisign, and British Telecom to the startup world, where she mastered being an “intrapreneur” before launching her own ventures.
While I almost give away what my initials (E.B.) stand for, Mack shares the fun but sobering story behind her own name change—and a realization about “what’s in a name.” It defi...