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Podcast: Keep Optimising
Episode: Customer Retention: CRM Simplified – The Right Tech, Clean Data, and Performance Insights with Nicky Lomax
Description: Nicky Lomax is a CRM specialist – spending 10 years at marketing and data agency more2, creating both acquisition & retention data strategies for BIG retail brands like Loaf, Charles Tyrwhitt, Book People, Joules, Sweaty Betty, and hush!! She now works brand side most recently running CRM projects at The Perfume Shop, Yoto, This Works and Ted Baker.  In this episode, we discuss: 🔹 How to know when it’s time to upgrade from email marketing to a full CRM 🔹 The biggest data mistakes businesses make—and how to fix them fast 🔹 Why your CRM might be hurting customer retention i...