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Podcast: Tech Marketing Trends
Episode: Why Marketing Needs to Align With Customer Success in 2025 - Seán Reid
Description: Is your business missing out by keeping marketing and customer success separate?
In this week’s episode of Tech Marketing Trends, we explore why marketing and Customer Success (CS) must work closer than ever to drive growth and retention. Our guest, Seán Reid, Manager - Account Management EMEA at Tive Inc, shares his expertise on how businesses can leverage this collaboration to reduce churn, strengthen customer relationships, and drive revenue growth.
In this episode, we discuss:
Why marketing and CS alignment is now a priority – SaaS companies are facing tighter budgets and incre...