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Podcast: Digital Hospitality
Episode: No One Is Coming to Tell The Story of Your Business
Description: At the California Restaurant Show, Shawn Walchef of Cali BBQ Media took the stage to share an important lesson: Every business has a story that deserves to be told. While his session emphasized digital storytelling, it was a particular moment—his Orange Tree Story—that truly resonated with the audience. Walchef recounted the significance of an orange tree planted decades ago in front of his family’s restaurant, a symbol of heritage, persistence, and the evolution of his business. The tree was nearly removed during renovations, but his wife stood firm, insisting it remain. That decision became more than just a...