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Podcast: The Product Boss with Jacqueline Snyder
Episode: 673. "I want to increase the profitability of my product-based business, how do I do that?" | Coaching Session
Description: Welcome back, Product Bosses! In this coaching session, I coach Connie, the founder of Contoura Collective, to refine her strategy for growing her product-based business. Connie creates beautiful manifestation journals, but like many business owners, she’s struggling to focus on what sells best while keeping her customers engaged. We dive into how narrowing her product offerings, creating an experience for her audience, and leveraging social media can help her scale more effectively.One of the biggest shifts we discuss is the power of selling transformation rather than just a product. Customers don’t just buy journals—they b...