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Podcast: Accelerate Your Business Growth
Episode: Marketing To Gen Z
Description: Today, Gen Z (ages 13-25) makes up 2 in 5 American consumers! Yet it's harder than ever to scale with this demographic, who boasts an 8-second attention span and is constantly evolving. These are new consumers—ones you need a fresh strategy to reach. Walk away from this episode with guest Sarah Weise empowered to shift your marketing strategy for this new consumer.
Sarah Weise is the CEO of award-winning market research firm Bixa and the bestselling author of InstaBrain: The New Rules for Marketing to Generation Z. For 15 years, Sarah has been a guide to hundreds of leading brands including Google, IB...