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Podcast: New Digital Age
Episode: Hivestack and NDA present: OOH strategies in an omnichannel environment (featuring Hawk)
Description: The Out of Home (OOH) advertising industry is evolving rapidly, driven by digitisation, growing scale across the globe, and the advanced targeting and measurement capabilities of programmatic media. In this time of change, how can the industry best deliver on the promise of programmatic OOH?In this special podcast, NDA Editor Justin Pearse is joined by OOH experts Lee Cutter, VP, UK & Emerging Markets, Hivestack, and Shanil Chande, Commercial & Partnerships Director, UK & International at Hawk. Topics discussed in this in-depth conversation include the new opportunities for advertisers that digital out of home (DOOH) creates, how p...