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Podcast: New Digital Age
Episode: NDA Meets: David Shaw, CEO, Cedara
Description: Incredibly, the volume of carbon emissions generated by the digital advertising industry now exceeds the emissions associated with the aviation sector. Here, NDA editor Justin Pearse talks to David Shaw, Co-founder and CEO of Cedara, a carbon intelligence platform for marketers. Shaw argues that while sustainability is a hot topic right now, too many carbon calculator solutions are based on estimated or insufficient data that omit the impact of emissions in your supply chain. “The majority of any organisation’s media-related carbon emissions are found in the supply path,” explains Shaw. “ With brands now targeting Net Zero a...