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Podcast: New Digital Age
Episode: NDA Meets: Alex Prouhet, VP of Advertising at Deliveroo
Description: In the latest NDA Meets podcast, NDA Editor Justin Pearse sits down with Alex Prouhet, VP of Advertising at Deliveroo.Eighteen months in the role, Alex discusses Deliveroo's focus for advertising in 2024, the future of retail media, how Deliveroo Media and Ecommerce has developed since its launch in 2002, Deliveroo's role in the omnichannel consumer journey, the power of partnerships such as ITV, and much more."We're very nascent in retail media and there aren't a lot of new media channels the come along. There's a hunger for advertisers to reach consumers in different ways. With...