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Podcast: New Digital Age
Episode: NDA Meets: Joy Dean, Head of Attention UK, Tobii ATTEX, Attention Data Exchange
Description: Joy Dean is Head of Attention UK, Tobii ATTEX, an attention data exchange. A self-described Startup Queen, for the last 18 years she's played a pivotal role in the growth of adtech including at Tribal Fusion before it became Widespace, helping launch InVibes, at Widespace before it was bought by Azerion, and launching the programmatic arm of Ogury. The conversation covers subjects such as the need to refocus on the quality of the data that powers methods of measuring attention in advertising, why attention alone can't be used as a standalone metric, the danger of gamifying it, and w...