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Podcast: New Digital Age
Episode: Media 101: Making sense of programmatic OOH
Description: The fast-moving nature of this industry means that even the most digitally experienced may well not be fully up to speed with sectors outside their day-to-day area of focus. Which is why NDA has launched our Media 101 podcast series. We'll be talking to experts across the industry for a deep dive into different sectors.Out of home is one the oldest ad mediums but it's being supercharged by programmatic technologies to make programmatic OOH one of the most dynamic and burgeoning areas of our industry, To launch NDA's Media 101, we sit down with VI...