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Podcast: New Digital Age
Episode: NDA Meets Agency CTOs: Ross Barnes, Global CTO at The&Partnership
Description: NDA has launched a new podcast series, talking to CTOs at agencies to understand the meaning of the role today, especially how such individual's help select and maintaining the huge number of tech partners agencies now work with. First up is Ross Barnes, Global CTO at The&Partnership. We discuss how tech companies stand the best chance of getting Ross's attention to get their tech solution adopted by the agency and used by its clients, why he always wants a product person present in a pitch not just a saleperson, a CTO's role in guiding in...