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Podcast: New Digital Age
Episode: NDA Meets LiveRamp's Ryan Afshar and Reach's Terry Hornsby on people-based advertising
Description: For the latest in our NDA Meets podcast series, we chat with Ryan Afshar, Head of Addressability, UK, at LiveRamp and Terry Hornsby, Group Digital Director, at Reach plc.The discussion covers the evolution of ‘people-based’ marketing, the rise of authenticated first-party data and the numerous challenges facing publishers in 2022.(Please note, this podcast was recorded prior to Google’s announcement on 27 July regarding the extended deadline for cookie deprecation to 2024.)