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Podcast: New Digital Age
Episode: Programmatic Under the Microscope: It's your choice
Description: The fourth and final edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses the trend of advertisers taking more control over their supply decisions and the need for more differentiation and choice to keep the internet open and free. In this last episode, we’re joined by Mike Simpkins, Commercial Lead, Xandr, UK & Northern Europe, and Chris Kenna, CEO & Founder, Brand Advance Group.  The result is an indepth and honest debate on how advertisers can ensure their media budgets are used to both drive commercial results and have a positi...