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Podcast: New Digital Age
Episode: CMO Confidential: Rav Dhaliwal, Group CMO and Digital Officer, easyHotel
Description: In this episode, we sit down with Rav Dhaliwal, Group CMO and Digital Officer, easyHotel. The result is a fascinating discussion on how digital expertise at board level is fast becoming essential for any brand that wants to keep pace with its customers.Discussing how the CMO role has morphed over the last five to six years to put digital decision making to the fore in board decisions, Dhaliwal says:"You're starting to see the next evolution of leader in terms of a digital native who has lived the digital ecosystem for most of their...