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Podcast: New Digital Age
Episode: NDA Meets: Sir Martin Sorrell
Description: In a special edition of the NDA Meets podcast, NDA Editor Justin Pearse sat down with one of the advertising industry's most influential figures, Sir Martin Sorrell, Founder and Executive Chairman of S4 Capital.He believes CTV advertising holds the potential for huge growth and will help "analog media start tapping into the addressable market". The only hurdle on its growth is talent, he says. "When the market is doubling in size, how do you find the right people?"The rise of first-party data is another huge opportunity but one of the biggest challenges for...