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Podcast: New Digital Age
Episode: CMO Confidential: Purplebricks CMO Ben Carter on the perfect marriage between digital and traditional media
Description: CMO Confidential is a new series on NDA where we talk to CMOs who, while not digital in job title, have digital understanding and experience embedded in their DNA.Ben joined online estate agent Purplebricks in November last year as CMO after five very successful years at Just Eat where he was global director of restaurants and strategic partnerships.He was previously marketing director at Notonthehighstreet and director of digital at Betfair.In the podcast he discusses the need for a perfect marriage between brand building across traditional media and digital channels and...