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Podcast: The Art of Franchise Marketing
Episode: Mastering Multi-Brand Franchise Marketing with Burke Cueny
Description: In this episode of The Art of Franchise Marketing, host Erin Martin sits down with Burke Cuny, EVP of Alliance Franchise Brands, to discuss the complexities of leading marketing for a portfolio of more than 600 franchise locations across North America. Burke shares his journey from overseeing a single division to managing both sign and print brands, offering insights into restructuring teams, merging brands, and optimizing marketing operations.The conversation explores key topics such as:The shift from a generalist marketing approach to a specialized internal agency modelBalancing internal capabilities with external agency supportThe debate...