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Podcast: Inside Independent Publishing (with IBPA)
Episode: Working with Amazon, Part 2: Quality control, social media, and preparing for the future, with guest Ian Lamont of i30 Media
Description: Getting the look and content of your book right is priority 1. But looming changes at Amazon may be beyond your control. What to do? This is part 2 of our interview with Ian Lamont of i30 Media.Topics Covered3 keys to success: a great cover, powerful keywords and metadata, solid contentUsing social media to drive traffic to AmazonHow Amazon is changing: increasing costs of advertising and, surprise, Amazon may no longer consider books very important to its business modelAny other competitors on the horizon? (um, not really)But, you can use other platforms to sell books: Shopify...