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Podcast: Inside Independent Publishing (with IBPA)
Episode: Success strategies of publishing with print on demand, with guest Robin Cutler of IngramSpark
Description: Topics include
What is IngramSpark and how can it help author-publishers publish their books and reach worldwide markets?
Quality of POD vs offset: just as good?
Use of POD for market testing, correcting, and enhancing content through multiple printruns
POD enables books to be printed for overseas markets for instant delivery and no shipping!
The pricing challenge: POD unit costs are higher, but these are offset by reduced inventory and lower fulfillment costs, as well as use of “short” discounts
Emergence of POD coincides with the author-publisher revolution
There is still benefit to authors if they can sign a de...