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Podcast: Inside Independent Publishing (with IBPA)
Episode: Mission-driven publishing, the example of Patagonia Books, with guest Karla Olson
Description: Topics include:
A brief history of Patagonia Books
How does Patagonia decide what books to publish: developed in-house or via submissions?
The mission is important, but the book has to stand up as a book, offering quality and value to its readers
How books can work effectively to extend the message and fulfill the mission
A new mission statement: “We are in business to save the home planet”
For mission publishing, success is not measured in sales alone or in recouping time spent in creating the book; success may instead come from generating awareness that produces donations and enga...