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Podcast: Inside Independent Publishing (with IBPA)
Episode: A powerful social media marketing strategy, with guest Andy Weiner
Description: A book sales rep becomes an author and learns first-hand how to get bookstores and associations interested in his book -- and which social media platform was the most effective may surprise you.
Topics include:
How to get booksellers interested in your book
How far in advance to begin promotion
Smart use of social media, especially Instagram and LinkedIn
How to sell and not sound like a salesperson
Using social media to create sales opportunities
If you have a publisher, do you coordinate with them or work on your own?
Pitching to indie booksellers
Following up...