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Podcast: Inside Independent Publishing (with IBPA)
Episode: An expert reflects on independent publishing today, with guest Joel Friedlander
Description: Has publishing changed much in the past decades? A lot, but in many ways not at all. Influential blogger and opinion leader Joel Friedlander tells us what’s still important for all publishers to know . . . and do.
Topics include:
First rule: authors still have to understand their market.
Hard copy printing, despite what we hear about ebooks, is still the most popular way of manufacturing, and most of that is offset.
Can author-publishers get into bookstores? (One thought: consignment is not the way to go except in one specific instance.)
So who gets mainstream distribution?
What ev...