Want to create an interactive transcript for this episode?
Podcast: Inside Independent Publishing (with IBPA)
Episode: Branding Your Book as a First step to Success, with guest Judy Baker
Description: Judy Baker of Book Marketing Mentor discusses how branding your book can help you grow your readership and establish yourself as an expert in your field
This podcast looks at branding your book and the benefits it brings. Books, especially nonfiction, are where experts can showcase their expertise. The book becomes a starting place for building a business, and can lead to follow-up series, workshops, podcasts, and other related activities.
By engaging your readers you build your community and become familiar to them, and this enhances your credibility as an author and makes your books...