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Podcast: Inside Independent Publishing (with IBPA)
Episode: Amazon Marketing Services for the Independent Publisher, with guest Ian Lamont
Description: Ian Lamont of i30 Media discusses strategies for using Amazon Marketing Services to make your book pop to the top in Amazon searches.
Covered here are key concepts like bidding and budgeting, and a real-world assessment of what works and what doesn't when working with Amazon (or with Facebook and Google ads).
Here’s the YouTube how-to video Ian mentions in the podcast:
“How to Make Amazon Marketing Services Product Display Ads”: https://youtu.be/oQvAsSQ3tV4
Mentioned in the members’ question portion of the podcast are new classes in Copyediting and Developm...